Working with first responders and school officials, David Morris is making schools safer for his community.
Strong relationships within a community are built when groups come together for the same goal. After the tragic school shooting in Newtown, CT, David Morris, owner of Modern Systems, Inc. and a First Alert Professional dealer, was inspired to design a security solution to make schools in his community safer. In that moment, Operation Security Blanket was born.
David knew that the best way to protect his community was to ensure he, as an alarm professional, identified the right people for his team. Within three weeks, David had partnered with school administrators, community first responders and local authorities to develop a school emergency plan for all 27 schools in his county. Modern Systems donated panic alarms to each school as well as a Honeywell Total Connect notification system and then connected them to the local first responders’ network. David’s goal of Operation Security Blanket was to make students and staff feel safer and give local authorities the extra time they need to respond should an emergency arise. Now, if a panic button in any school is activated, Honeywell Total Connect triggers a notification text to school faculty and local authorities so that the facility can be quickly locked down. To learn more about the impact of this program on David’s community, watch the short video below.
Operation Security Blanket came in the shadow of a very sad incident in our history, but inspired a community to come together. This story shows that with the help of first responders, every day alarm systems protect lives and property from fire, burglary, carbon monoxide and panic situations. As we enjoy this holiday season, be sure to thank the first responders in your community for everything they do. I also challenge you to thank them for all that they do for our industry. A good place to start is at SIAC.
Have a Great and Safe Holiday Season and Happy Selling in 2014!
At Honeywell, people are our ultimate differentiator. We focus on having the best people, organized to do the best job for our customers every day. The Honeywell Security Group is committed to the continuous improvement of our people, to provide the best possible training and customer support. This is reinforced through our annual Train the Trainer seminars held at our corporate office in Melville, New York.
We bring in all of our Intrusion Technical Training Managers and key Technical Support personnel from across the U.S., Canada, Caribbean, and Latin America to collaborate and educate on the new products and service that Honeywell Intrusion has released. This year seminars were on the following product and services:
Honeywell Total Connect Video
Honeywell Total Connect Vehicle Tracking
HRG Series Video
Tuxedo Touch with Total Connect
Rev 2 Z-Wave
Special Presentation from
Leviton Trainers on Z-Wave network
Our technical trainers can come to your offices to train you on topics like the above. If you would like to schedule training with one of our regional technical training managers, please click here. We’re here to help you better understand how the Honeywell products can grow your business. And if you don’t know the trainer in your area, click here to find out.
With so much to do, marketing may be the last thing on your mind. However, it’s an important part of your business. Without marketing, your business could be a well-kept secret. Relying on word of mouth is not always enough to get you the new business that you want. You need to be proactive.
Here are some useful tips to help you get the most out of your marketing efforts.
1. Know what your customers want and need. Whether you are targeting middle-class homeowners or large commercial businesses, it’s important to know what your prospective customers need and want. A little research can go a long way. Online research about your target market is a great place to start. Another source for information is your current customers. Ask them what their security and life safety concerns are. Find out what types of services they would be willing to pay for to make their lives easier (remote control of their security systems, home automation, etc).
Creating a simple survey and speaking to a sampling of your customers can help paint a picture about your particular market. This information can help you market to new customers. Check out the 3 Steps to Smarter Customer Surveys from Microsoft Business for more information.
2. Create a professional website and keep it up to date. If you haven’t done so already, create a professional website that highlights your services. If you’re not familiar with creating websites, hiring a professional website developer would be a good investment. Here you can display information about the products and services that your customers need as well as testimonials, special offers and promotions. Check out this article about the Importance of Having a Website.
3. Get involved with social media.
Taking advantage of social media will help your business grow. Get the word out about your business on sites such as Facebook, Twitter and LinkedIn. Here’s a great article from Social Media Today that features 28 interesting statistics on the importance of pursuing social media as part of your marketing plan. For insights geared toward the security industry, read our guest post from Bates Security who shared “Five Best Practices for a Social Media Campaign”.
4. Create simple, effective literature or direct mail. After you learn what your customers want and need, you can create simple, effective literature or direct mail that will offer information and help sell the products and services they are looking for. If this is not something you’re comfortable doing yourself, consider hiring someone with experience to help out. Or, utilize the wealth of information and literature provided by the companies that manufacture the products and services that you sell. Honeywell has a wealth of marketing materials for end-users. To check out some of the literature Honeywell has to offer, click here.
5. Advertise your business online or in targeted publications. If it fits within your budget, advertising can help build awareness about your business. You would want to create simple, yet effective ads and place them in media that reaches your target customers – whether online or in print. Before considering this option, you should figure out an advertising budget and gather information on the most effective media to place your ads in. Check out All Business’s “Top 10 Tips for an Effective Advertising Campaign”.
Marketing is an important part of your business. Honeywell offers a variety of the tools to help you stay informed and get the word out. Check out the dealer toolkits and The Security Channel discussed in Jason Lutz’s blog post. Using these resources you can find information, end-user literature, hi-res images and videos that you can incorporate into your marketing materials or website!
Don’t keep your business a secret. Get the word out and watch your business grow!
Thanksgivukkah, the once-in-a-lifetime holiday hybrid, is here. Celebrations abound, and the eternal Jewish question is raised…what do we eat?
This Thursday isn’t just an ordinary Thanksgiving for Americans who observe Hanukkah, the Jewish Festival of Lights. For the first time since 1888—and the last time until the year 79811—the celebrations will coincide in a historic holiday mash-up: Thanksgivukkah.
My menurkey will have a prime place at this year’s holiday dinner table, along with the traditional family centerpiece.
More than just an affectionately coined portmanteau, the happy convergence on the calendar is having a celebratory effect across the country. Thanksgivukkah has it’s own Twitter account and a Facebook page with over 12,900 likes. The Macy’s Thanksgiving Day Parade will mark the occasion with a giant spinning-dreidel balloon. Mayor Thomas Menino has declared November 28 “Thanksgivukkah Day” in the city of Boston. There’s the menurkey—a turkey-shaped menorah and the brainchild of adorable nine-year old New Yorker Asher Weintraub—that’s selling like hot latkes after raising funds on the popular crowdsourcing platform Kickstarter.
And then there’s the food.
Some of us who honor both traditions are, to put it lightly, obsessed. Good-natured debates are ensuing. Aren’t we obligated to deep fry the turkey to commemorate the miracle of the oil? Should we substitute brisket for turkey altogether? Swap out the mashed potatoes for sweet potato latkes? True, the holiday has given rise to some bizarre hybrid creations, like turkey-filled donuts (Seriously, Serious Eats?). But people have also dreamed up some pretty clever, scrumptious recipes. Here are my three favorites, courtesy of the folks at Buzzfeed. You’re welcome!
As any parent will tell you, the changes in a child from 12 months to the “terrible twos” can be quite impressive. Not only are they growing physically, but they are actually becoming more social, learning to talk and interact with others.
Although we haven’t had any temper tantrums in our editorial meetings just yet, The Security Channel Blog has grown over this past year as well. Quite literally. We’ve added 20 Honeywell bloggers from our marketing, sales, and tech support departments, giving you a variety of views about the Honeywell products we provide.
Another area where we’ve seen great growth is our guest blogger community. This year, we’ve increased the number over 150%! Whether it’s sharing their ideas about their customer’s thoughts on our products, helpful social media tips or even some great restaurant reviews, these individuals have added an important dimension to The Blog.
In addition to adding bloggers, we’ve also grown our social networks. We know have over 16,000 Twitter followers and close to 19,000 Facebook fans. Our LinkedIn numbers climbed to over 3,500 and we’ve grown our presence on Google Plus to almost 1,000. I invite you to follow us on the social media site you visit frequently since we will be sharing news beyond the blog posts each week. And it’s a great way to give us immediate feedback so we can develop more content that speaks to your needs.
We’ve grown a lot this year and we want to continue improving in 2014. Please share your thoughts on the topics you’d like to see by commenting below. Let’s keep the conversation going!