Quicker Responses with QR Codes

Jason Lutz by Jason Lutz | 05.01.2012

With a QR code on the bottom of this ad, dealers can get more Tuxedo Touch information in an instant.

While attending ISC West, I was amazed by how many exhibitors and attendees used QR Codes in their literature, booth signage, and badges. In case you’re wondering, a QR Code aka “Quick Response Code” is a uniquely designed squiggly bar code image that will guide the user to the information of your choice. When captured by a smart phone, this sales tool can do anything from help a business track the success of its advertising to provide a quick link to your sales person’s vcard, automatically loading his/her information into a potential client’s contact list. This type of technology will forever change how we manage customer communications.

As new as this technology seemed to me, it’s actually been around for nearly 20 years. In 1994, Toyota invented this multi-directional bar code to track goods through the manufacturing process. In 2010, the use of QR Codes exploded in large part due to the rapid adoption of smartphone technology and applications that allow it to capture bar codes; essentially putting a bar code reader in everyone’s pocket. At Honeywell Security, you can find QR Codes used in specific literature and advertisements for Total Connect, Tuxedo Touch and the Choose Honeywell campaign to name a few.

Dealer Using QR Codes to Measure Results
How can QR Codes help you grow your business? When I asked Dial One Security about their success using QR Codes, Jeff Payne, Director of Marketing gave me some great examples. “Dial One Security uses QR codes to direct people to landing pages on our website. By doing this, we can keep the information on a direct mail piece fairly simple while giving the customer an opportunity to learn more. When they scan the QR code, it will direct them to a landing page that provides specific information about a product or marketing campaign and gives us the ability to track its number of visitors. In this way, we can have a better idea of how successful our direct marketing campaigns are and how many customers we’ve touched. We have also added a QR Code to our yard signs so the friends and neighbors of our customers can immediately find out more about Dial One Security. Since many people don’t understand what a QR Code is or how it works, we added some brief instructions that say, Scan with your smartphone to see what’s in our yard.”

By making keen use of QR Codes, Dial One Security made it easy for their clients to learn about all of their solutions while keeping their marketing materials and messaging on target.

Generating these codes for your business is simple. Websites such as qrstuff.com are free to use and easy to set up. Simply provide the information you want your visitor to see and instantly a QR Code can be generated for a vcard, a website URL, go to a Google Map location, or play a YouTube Video. Jeff Payne also suggested when setting up your QR code, remember it will be scanned by someone with a mobile device so the landing page should be set up in a simplified mobile version so that it can be easily viewed on a smartphone.

QR codes are a great way to get your company noticed, build your brand, and provide information to people interested in your company. How will you use QR Codes in your business?

5 Comments

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  1. Dean Ford 05.01.2012/10:57 am

    We’ve been using QR codes for a few months on our collateral for a few months now. Too early to declare a measurable success but it does give us a chance to provide more valuable content.

  2. Jeff Payne 05.01.2012/3:40 pm

    QR Codes can also be a lot of fun. I recently added QR codes to the ID Badges for a school booster organization where everyone’s QR Code went to a YouTube video of something funny that related to the persons personality. This turned out to be a great ice breaker when everyone had to introduce themselves to scan the other members badges and see the video.

  3. Nick Markowitz jr. 05.01.2012/9:57 pm

    QR codes are neat but vast majority of people have no ideal what they are or what they do only the tech savy
    people with smart phones or those who keep up on this stuff have any ideal what they do.
    How many people are still walking around with Dumb and even stupid phones.

  4. Chris Gough 05.02.2012/2:15 am

    I use QR codes on all my printing. Latest is our consumer unit sticker not only giving the periodic test info but access to our website in homes & businesses. However not everyone is aware yet, I spoke to a plumber in the pub and he said he couldn’t see the hidden picture in them !!

  5. Johannes Ahrenfelt 05.02.2012/5:03 am

    Jason,

    Thank you for very detailed article.

    There are so many things you must consider when using QR codes. For example, the placement of QR codes it’s not always an easy thing to decide as it is dependent on so many different factors for example:

    - source
    - audience
    - date and time for example a specific season or exact time of the week

    there’s been been a lot of research into where people scan QR codes as well as at what time, most of the research points to people scanning QR codes in their homes when the reading a magazine at lunch, evening and often on weekends. This makes a lot of sense of course as we are more likely to engage with such technology when we have time and are relaxed. but another factor which people tend to forget, is how the QR code is presented to consumers. Because if there is no purpose, no benefit to scan the code, then why would they?

    Again thanks for an interesting piece.

    Best wishes,

    Johannes
    http://www.squarecode.biz

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