Many people under the age of 30 have probably never heard of The Who, unless you remember the “old guys” who performed at the Superbowl halftime show in 2010. Their hit “My Generation” helped define their generation in the 1960s, but that was before my time. I’m not sure what song defined my generation: we were told in song to be “hungry like the wolf” (Duran Duran), exhorted to “walk like an Egyptian” (The Bangles), and assured that “everybody wants to rule the world” (Tears for Fears). Musically, it was a confusing time.
While we may not have had a song that defined us, my generation was the first to use computers on a larger scale. My parents paid more than $4,000 for an Apple II in 1980. Back in the day, the Internet was called a bulletin board system (BBS), and I remember using my 300 baud modem to host my own BBS with my best friend. We were in awe of anyone who had a 1200 baud modem, or the real rock stars of technology who were lucky enough to lay their hands on a 9600 baud modem.
Kids now learn to use computers at a very young age and are exposed to technology that I never dreamed of. It’s truly the digital age for media and content, all being delivered over the Internet via a smartphone or tablet.
Meeting the Demands of a New Generation
In a new study by Nielsen, there is a new generation they call Generation C, those ranging in age from 18-34. Generation C makes up 23% of the U.S. population, but their consumption of digital media represents an outsized portion of consumers. This is the group that will be moving into positions in industry now, and over the next 10 years, and will have a direct influence on how companies operate, interact with consumers, deliver content, and communicate with their workforce. Since this is the largest group of users driving adoption in the industry for the foreseeable future, we have to be prepared to offer services that this consumer is expecting.
One of the emerging trends to support demand for this group is cloud-based services. Cloud services allow users to access content from any Internet connection using a smartphone, tablet, computer, laptop or virtually any connected device. Even when it comes to security, users will want full control of their system over the Internet—using their mobile devices. They refuse to be tied down to accessing only locally.
Our MAXPRO® Cloud will allow those users to access their video anytime, anywhere there is an Internet connection—and with Generation C, that appears to be everywhere. Today, we’re debuting our MAXPRO Cloud hosted video service at ISC West, so stop in and see a product demonstration. If you’re not in Vegas, check out the video below.
If YouTube is blocked, you can view the video here.
And then get ready, because the Internet generation is now in charge—and companies that aren’t providing services to meet demand will be left behind…along with my 300 baud modem.