For the second time in less than a decade, the security industry is faced with a sunset date for cellular communications. The first, for analog cellular communications, was a sunset date of February 18, 2008. Although security dealers had to swap out hundreds of thousands of analog units for digital versions, they met the challenge and the service to their customers was largely unaffected. During this challenging period, Honeywell was there with a program to help make the transition easier.
Today the industry is facing an even more difficult transition, as there are millions of digital cellular communicators in homes and businesses throughout the world that need to be upgraded from 2G by the AT&T sunset date of January 1, 2017. Honeywell alone has over 1 million 2G digital cellular communicators in the field that have to be transitioned by the sunset date.
Fortunately, Honeywell used past history as a guide and recognized the need to move beyond 2G digital cellular technology at some point. We chose 4G as the best long-term solution, and we have already begun introducing 4G digital cellular communicators to the market.
In order to help you proactively begin swapping out hundreds—and in many cases thousands—of digital cellular communicators you have installed, we have designed a special program entitled the “Honeywell 4G Communicators Upgrade Incentive Program.” The program applies to units activated between January 1, 2013 and December 31, 2013 in the United States and February 1, 2013 and December 31, 2013 in Canada. The incentive consists of a simple three-step process to make it easy to upgrade your customers to 4G without having to complete massive paperwork.
While you are visiting residential and commercial customers to transition their 2G unit(s) to 4G, you can also take advantage of two additional unique Honeywell incentives. The first offer is for upgrading the same account to Honeywell Total Connect™ Remote Services. The second is a set of limited-time, special discount packages to upgrade customers with desirable new products and services.
By taking advantage of these incentives now, you can avoid dealing with potential 2G coverage constraints down the road. If a customer already requires a service call or during upcoming service calls, you can do the upgrade, “cash in” on the incentives and avoid an additional truck roll to that customer at a later date.
You can take an active role in the transition by encouraging customers to upgrade sooner rather than later. Alert customers about the inevitable transition through bill stuffers, postings on your website and, perhaps, even by calling long-time customers. Offering customers upgrade incentives such as contract extensions, discounts to upgrade to the latest products and services, etc. will benefit you and your customers alike.
If you have an effective plan in place for handling the transition with your customers, we’d love to hear from you. Please post your comments to this site.
For more information on the Honeywell 4G Communicators Upgrade Incentive Program and additional incentives, please visit our website at http://www.security.honeywell.com/hsc/.