Stan Martin is the Executive Director for SIAC, the Security Industry Alarm Coalition.
When you’ve been in the security industry as long as I have, you’ve seen many awards come and go. It’s easy to get buried and forget about some of the key reasons the awards were established, and whether they are still relevant today. What’s clear is the Police Dispatch Quality (PDQ) Award retains its relevance, and has grown in importance since the Security Industry Alarm Coalition (SIAC) and the False Alarm Reduction Association (FARA) introduced the program nine years ago, which is sponsored by Honeywell, Installation Quality (IQ) and Security Sales & Integration Magazine.
At SIAC, we are seeking the “best of the best” for recognition. A high quality alarm management program, working in conjunction with local law enforcement, is what we honor through the PDQ. Companies must demonstrate not only their commitment to reducing unnecessary alarm dispatches, but also work closely with a police department to ensure implementation makes the most sense for the local community.
Creating and deploying this type of program isn’t easy, which is another reason the award means a lot. You can’t just show up and throw together some paperwork and expect accolades. It takes a well-thought-out program, with talented people taking the right steps, and following up with customers to ensure major strides are taken. Documenting each activity is critical to results. Beyond the basics of 2-call verification, training your sales and service teams to properly explain alarm system operation to customers, installing equipment with care and using technology that meets the highest industry standards, we also look for that little something extra.
How Do I Submit for the PDQ Award?
The deadline for submissions is March 31, 2014 . The application and submission takes some time to complete, but it’s worth it! The presentation of the award is made in front of over 400 of your peers at the ESX Icebreaker Luncheon . The winner receives a check for $1,000 courtesy of Honeywell and a feature story in Security Sales & Integration, which will certainly help your sales and marketing efforts. And most importantly, your company personnel can come to work each day with the pride of knowing they are respected as industry leaders in quality.
What sets you apart? It’s a question all businesses should ask themselves: How are we different? What do we do better to break away from the pack? We urge you to think about that extra something you put into your business’s alarm management program, and consider applying for the PDQ Award . It will help set you apart from the competition.