What Does the 2G Sunset Mean for You and Your Customers?

Donna Namorato by Donna Namorato | 06.13.2014

SunsetArtIn August of 2012, AT&T Inc. announced that the shutdown of its second-generation, or “2G,” wireless network will be completed by the end of 2016. Cities across the country have already made the change and more are being added every day. Many dealers have already started upgrading 2G radios or at least begun thinking how to prepare their businesses and customers for the transition.

Change is never easy and is often resisted by customers, especially if they have to financially participate in a change they did not ask for. However, most of these same customers own smart devices because they want to be connected 24/7 and won’t hesitate to spend more money to upgrade to the next best smart device that offers the fastest method of communication.

Approaching Your Customers
So how can you explain to your alarm customers that their 2G communication method for alarm transport needs to be updated? Communicate the benefits of a connected lifestyle for the home and business. Every time one of your inside customer service representatives makes an outbound call or receives an inbound call, have them start talking about AT&T’s 2G network changes (not yours) and what this means for their security system. Make this an opportunity to review all the connected lifestyle services Honeywell Total Connect offers.

Your customers have to make this change. You have to incorporate the change. No one says it will be easy, but if you explain how a connected home or business can make their lives easier and more comfortable, the transition may be easier.

AlarmNet is posting the AT&T’s sunset information on AlarmNet Direct’s website to provide you with the tools to begin planning and organizing the necessary customer support. On the site you will find 2G Sunset information of where AT&T is making 2G network modifications based on zip code. Before you access any 2G sunset information, you will be required to electronically sign a confidentiality agreement online. If you have any questions, please email us at Alarmnet@honeywell.com.To review the AlarmNet communicators that replace 2G, please visit our 4G Intellipath™ Series Communicators.