How Wi-Fi Supports the Ideal Business Model

Ralph Maniscalco by Ralph Maniscalco | 12.02.2014

You know the formula: increased revenue + reduced operating costs = success. As our own Rob Puric explains in a recent Security Sales & Integration article, the growth of Wi-Fi use in intrusion technology could end up becoming one of the great equalizers to achieving the winning formula. Here’s how:

LYNX_Touch_L7000 RTA

With the LYNX Touch 7000, you can sell up to four Wi-Fi-enabled Honeywell Total Connect IP cameras with every installation.

Reduced Operating Costs:

  1. Millions of people are already using Wi-Fi in their homes and businesses, meaning one less wire needed to run to the panel.
  2. And less wires means an easier, faster, and less expensive install.
  3. Using the Internet as primary for alarm communications and remote services costs less per month.

Opportunities for increased revenue:

  1. Wi-Fi systems offer more opportunities for upsells with visible add-on devices such as IP cameras and thermostats. For example, the LYNX Touch 7000 features the ability to stream four live video feeds, which means you can sell up to four Wi-Fi-enabled Honeywell Total Connect IP cameras with every installation. Although offerings such as these aren’t  new,  people are noticeably more interested across the market . So what explains this sudden surge in interest? First of all, the technology has become more affordable, allowing people to actually use residential security to a fuller capacity. Second of all, it’s more user friendly thanks to trends such as mobile technology. Mobile phones and tablets are driving adoption by consumers.
  2. Connected systems mean increased potential for recurring monthly monitoring fees.

So now the question becomes how do we keep up with growing demand as a result of more affordable, consumer-friendly technology? As it turns out, we think Wi-Fi is still our answer. Please check out the article to learn why.