When we talk about AlarmNet 360, we typically focus on the many benefits it offers installers and installation managers. What we don’t usually mention, or even think about, are the added benefits this next generation cloud management platform can provide to you and your business, such as the interactive Reports Dashboard.
The Reports Dashboard provides deeper insights into the communication technologies, products and services your accounts have subscribed to. We refer to it as “interactive” because you can tailor reports by communication type, hardware product or service; filter by dealer or central station; download them and use all or part of the info to suit your business needs.
Separated into five sections by type, a simple click of a category is all it takes to create and download a report, which provides a wealth of useful customer information. By looking at the purchasing behavior of “average” customers, you can create targeted offers to help bring in NEW customers. For example, if customers in a particular area typically purchase Honeywell Total Connect Video Solutions, this subscription can be marketed to prospects in the same area.
Studies show that the more interaction customers have with their systems, the more likely they are to remain with their provider. Looking at individual customer purchase histories for EXISTING customers through the Reports Dashboard can help you create targeted offers for current accounts, like adding Z-Wave locks or switches to an account that already uses Z-Wave lights. Customers may then rely on their systems more and more―which is ideal for them, their dealer and the central station.
Whenever I walk customers through the Reports Dashboard, they tell me how excited they are about what this tool can bring to their business. So the next time you use AlarmNet 360, take a few minutes to check out the Reports Dashboard. From the main menu, click on “Reports” then “My Dashboard,” and select the customers and cities you want a report on. You can also watch the video above for even more information. With AlarmNet 360, the possibilities to help drive business retention and growth are limited only by your imagination.